About Us

We spend a lot time in the outdoors hunting, fishing, and harassing each other…which means we’ve built the kinds of bonds that can only be made through shared adventures. It also means we’ve actually used every single thing we sell.

We understand that the things we love most are all possible because of the liberty we enjoy; we are free to work hard and play hard because of the people who have sacrificed to establish, support, and defend the U.S. Constitution. American Traditions and American Values exist because of the people who lived and died to create them. We believe we have the responsibility to do all that we can to continue what they started.



Have you checked your tags lately? That’s not something we used to do, but when we realized that some of the money we spent on gear and apparel was paying people who believe there’s noting wrong with slave labor, sweat shops, and inhumane working conditions, we knew we had to make a change, not just for us, but for all American Patriot Outdoor Enthusiasts.

That’s why we started FHR. That’s why we’ve searched through all the U.S. made gear and apparel we could find, tried it all out in the field, eliminated what we couldn’t stand using, created what we couldn’t find, and made the highest quality, made exclusively in the United States merchandise available to you in our online store.

When you purchase gear and apparel from us, you can trust that it will stand up to the rigorous use we hope you’ll give it. You can also trust that, all the way down the supply chain, your hard earned dollars are going to people who believe in and support the same Traditional American Values you believe in.

Check Your Tags – Is Your Gear Made In America?

If not, that means that some of your money is going overseas to support things you don’t believe in. Communism, slavery, and sweat shops don’t fit into American Ideals, but that’s what your money ends up funding.

You shouldn’t have to compromise your values to get the gear you need for enjoying the American outdoors.

You deserve better. 

We Don’t Just Care About The American Outdoors.

We Care About You.

Just like you, we love America and enjoying the outdoors, but we don’t like having to search high and low to find gear that’s made in the USA. That’s why we have found, tested, and created the best quality US-made gear for hunting, fishing, and exploring the outdoors.

We know what it feels like to have your only options for gear made in sweat shops or slave camps overseas. It feels like selling out, like you have to compromise your values to get what you need. But you shouldn’t have to compromise your values or the quality of your gear.

We don’t want you to have to feel like that ever again..